Sasha Kurmaz began his long-running series as a chaotic photo diary of the people around him, the lives of his peers, various subcultural practices, and the radical (as well as the mundane) ways of being together here and now.
The overarching theme of the series is the formation of young people’s identity in the post-Soviet space. This space changes and forms behavioral patterns of its young inhabitants whose identities are precisely outlined by and sensitively react to external influences.
In addition to his real protagonists, the artist is interested in fictional images that interfere in private life through advertising and popular culture. But the glossy pictures that fill the city quickly reveal their fragile artificial nature and themself become the object of intervention.